ACSTO 101 Cover

ACSTO 101 is an e-book authored by me and designed by Tommy Smith (Marketing and Communications Manager at ACSTO). This is the magnum opus of my career as a copywriter at ACSTO. It is a compilation of my experience and expertise in Arizona tax credit law, nationwide school choice, technical writing skills, research and development, marketing and communication, and calls to action. It is professional yet friendly; informational yet interesting (for the target audience at least!); heavily researched and technical yet laid out simply for the layman.

As the author and researcher for this e-book, I created it for the purpose of educating our constituents (parents, donors, and schools) about the inner workings of ACSTO and the tax credit law that we operate with, and how our constituents can best take advantage of this tax credit law for the benefit of providing funding for private Christian education. It is in essence a fundraising booklet – and our parents trying to pay for the cost of tuition will best benefit from the information it contains.

Originally published as a free e-book in Nov. 2012.
Copyright Arizona Christian School Tuition Organization, Inc. March 2013.


Miniature Journey

This is a fun little children’s story intended for 2-3 year old’s. I am in the process of compiling illustrations from a friend. Once this is completed, I hope to present it for publishing.

Miniature Journey 
(1) Hello little bug, is your journey bright?
(2) How far can you travel while the day is light?
(3) To cross a simple sidewalk must be like a football field,
(4) And to walk into the grass makes you completely concealed.
(5) I hope it’s not too much trouble when you encounter a leaf,
(6) And when you come across some garbage the delay is brief.
(7) The dangers in your journey must be a constant fright,
(8) since birds and frogs and spiders want to eat you on sight;
(9) and I’m sorry for all the big people who don’t understand you,
(10) who jump around and yell, and try to step on you.
(11) But I think you’re wonderful, you just need a friend,
(12) and I hope you are still safe at your journey’s end.

Copyright Loren Rugen. Written Jan. 2013.